You are running one of those big design projects. You have been working on it for a month now, doing research, gathering all requirements, and carrying out user needs and business analysis. You have also run a brainstorming and ideation session. What is more, you have consulted your outputs with the development team to verify the proposal feasibility. You have prepared a series of wireframes of your design solutions to present it to the business stakeholders in a compound form. You know the project deadline is tight. You sent the design proposal on Friday afternoon only to receive the feedback a week later that refutes your design proposal based on agreed requirements and expectations. Does it ring a bell?