Go beyond the limits
with custom product configurator

Stop fitting your workflows into rigid software. Use a tailored product configurator with a visual, rule-based interface to map complex configurations and manage rules in real time - boosting efficiency.

With over 50+ product configurators built, the Synergy Codes team helps you reduce time-to-market and gain a competitive edge derived from both the custom solution and its clear, interactive visualization.

Escape off-the-shelf tools that can’t handle your complexity - custom configurators can

Standard configurator tools fail when faced with intricate product rules and specific business processes. Their generic templates, rigid engines, and limited integration force you to compromise. This leads to inefficiencies, costly errors, and friction between sales, engineering, and operations.

With custom product configurator software you gain:

Precision rule engine

Implement your most complex business logic and unique constraints without compromise. Handle rules that standard tools often find impossible or clunky. 

Truly bespoke user experience (UX) 

Benefit from our specialized skills in diagram-based UIs. We create highly visual, intuitive drag-and-drop interfaces that simplify complexity. Guide your users logically, reduce errors, and minimize training needs. 

Unlimited flexibility and scalability 

As your business grows, our custom solution grows with it — adapting to new products, rules, and integrations. You stay in control, evolving your software on your terms, without limits or forced updates from standard vendors.

Optimized performance

We architect your solution for your specific data volume and user load demands. You avoid the performance bottlenecks often found in one-size-fits-all product configuration platforms. 

Full control and IP ownership 

Own the solution completely – dictate its future direction, integrate proprietary logic, and maintain full control over custom-made product configurator, your critical business asset. 

Integrated with your visual toolkit

A product configurator can match your brand’s look and feel, ensuring visual consistency that boosts recognition and makes adoption easier for your team.

Benefits of implementing visual product configurator software

Accelerate configuration and sales cycles

Configure complex products accurately in much less time, reducing quote generation bottlenecks. Faster quoting and clearer specifications help you close deals more quickly. 

Minimize costly configuration errors 

Eliminate mistakes caused by complex rules or incompatible options using a precise, custom rule engine. Reduce errors in quotes, Bills of Materials, and production, saving significant costs. 

Reduce operational costs and waste 

Streamline workflows between sales, engineering, and production, cutting down on manual tasks and process friction. Generate accurate bill of materials (BOMs) automatically to optimize resource planning and minimize material waste.

Master complex product configurations easily

Handle thousands of options and intricate dependencies with a system built for your specific needs. Our expertise in visual diagram interfaces makes even the most complex products intuitive to configure. 

Integrate smoothly with your existing systems 

Connect your configurator flawlessly with essential tools like ERP, CRM, and PLM for consistent data flow. Avoid integration issues common with standard software and ensure accuracy across your entire process. 

Gain flexibility and full solution control 

Adapt your configurator easily as your products and business evolve, free from third-party vendor limitations. You own the solution and control its future development and intellectual property. 

Complex logic and configs made simple, with custom features and intuitive UI

Rule-based product configurator

Implement your most complex business logic and unique constraints precisely, without compromise.

  • Ensure configuration accuracy even with intricate product dependencies.
  • Eliminate errors caused by rules impossible for standard tools to handle.

Intuitive diagram-based interfaces

Visualize complex products, options, and dependencies clearly using interactive diagrams.

  • Simplify user understanding of complex configurations.
  • Reduce errors and training time with a clear visual approach.

Workflow automation

Embed custom approval steps, notifications, or action lists directly into the configuration process.

  • Accelerate decision-making and approval cycles within your teams.
  • Improve collaboration and ensure process compliance automatically.

Accurate bill of materials (BOM) generation

Automatically create detailed and precise parts lists from each valid configuration.

  • Enable precise cost calculation and efficient resource planning.
  • Reduce waste and errors in handoffs to production systems.

Support for configure, price, quote (CPQ) workflows

Provide the essential configuration data and logic support needed for your CPQ processes.

  • Ensure accurate configurations serve as the foundation for your quotes.
  • Facilitate rule-driven pricing logic and provide necessary bill of materials (BOM) data for quoting.

Seamless system integration

Connect your configurator smoothly with essential business systems like ERP, CRM, PLM, and APIs.

  • Ensure data consistency across your technology suite.
  • Eliminate manual data entry and reduce process friction between tools.

Role-specific views and permissions

Define distinct interfaces, capabilities, and data access tailored to different user roles.

  • Improve usability by showing only relevant information to each user group.
  • Enhance security and control over configuration data and processes.

Accelerated development foundation

Optionally leverage our library of pre-built components to speed up your custom solution development.

  • Reduce time-to-market for your tailored product configurator.
  • Benefit from proven components while still achieving a fully custom solution.

Why partner with Synergy Codes for your configurator?

See, how specialized expertise and a proven process delivers value for your business.

Deep visualization expertise 

→ Master complex configurations with intuitive, diagram-based user interfaces.

→ Leverage our specialized knowledge of leading diagramming libraries (like GoJS, React Flow).

→ Get interfaces meticulously designed to simplify your specific products and rules.

Accelerated custom development 

→ Benefit from our 10+ years of focused experience in data visualization and complex UI development.

→ Receive a truly custom-fit solution faster than possible with non-specialized agencies.

Build on proven foundations 

→ Kick off with a configurator built from adaptable starting points, specific for industry needs.

Book 1-on-1 consultation

Hidden costs of sticking with generic tools or inefficient processes

Configuration mistakes, inaccurate bills of materials, and compliance issues lead directly to expensive rework and material waste. 

Valuable hours lost battling inefficient tools, manual data entry, and chasing clarifications between departments.

Inability to accurately configure complex or unique products means potential deals are left on the table.

Falling behind competitors who leverage tailored, efficient configuration tools to adapt and quote faster.

Professional portrait of a man in a patterned shirt against a purple gradient background, looking directly at the camera with a neutral expression.

Diagrams interfaces are not just technical tools. They are intuitive communicators between people, and a way to present complex industrial processes simply.

Łukasz Jaźwa
CTO at Synergy Codes

FAQ

  • What is product configurator software?

    It helps users assemble or customize products based on predefined rules and options. For complex products, a custom solution, like those we build, ensures rules accurately reflect unique business needs, unlike generic tools. 

  • What are the components of a product configurator? 

    Key parts include: a user interface (we specialize in intuitive, often diagram-based UIs), a powerful rules engine (custom-built for your logic), product data integration, visualization, and robust connections to systems like ERP or CRM.

  • Why use a product configurator, especially a custom one? 

    A custom configurator excels where off-the-shelf tools fail. It accurately models complex rules, integrates deeply with your specific systems, and provides a tailored user experience that boosts efficiency for your teams. 

  • What are the major features of a product configurator built by Synergy Codes? 

    We focus on delivering intuitive visual interfaces, robust custom rule validation, seamless integration with your tech stack, accurate BOM generation, and workflow automation tailored to your specific needs. 

  • What are examples of product configurators? 

    You see them in automotive, industrial machinery, electronics, and more. While simple tools exist, industries with intricate products, compliance rules, and deep system integrations benefit most from custom-built configurators like those developed by Synergy Codes. 

Ready to build a custom product configurator?

Drive faster product decisions with a custom configurator that ensures accuracy and reduces risks.

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